Customer service is embedded as part of the wider business model including product design, sales, marketing, after-sales service, branding, and strategy. Customer service plays a crucial role in customer relationship management (CRM). If you have poor customer service practices, clients will approach your competitors for repeated business. On the other hand, customer service initiatives in place will ensure repeated business, furthermore a high degree of customer loyalty. The courses below will encourage progress in existing customer service methods for your company.