Customer Relationship Management

Course details

Overview:

Our Customer Relationship Management (CRM) course is designed to help professionals master the principles and strategies for building and managing customer relationships effectively. This KHDA-approved training provides in-depth knowledge of CRM tools, techniques, and practices essential for career advancement in today’s competitive business world.

Why Choose Our CRM Course?

• KHDA-Approved Training & Certification: Gain a recognised certificate upon course completion.
• 24 Hours of Intensive Learning: Led by industry experts for a comprehensive learning experience.
• Latest CRM Practices: Learn modern strategies for managing customer relationships.
• Flexible Payment Options: Convenient instalment plans available.

What You Will Learn in the CRM Course?

Our Customer Relationship Management course focuses on the core principles of CRM, providing practical skills for real-world application. Key topics include:

• CRM Fundamentals: Understanding B2B and B2C customer relationships.
• Customer Retention Techniques: Master tools for customer engagement and retention.
• Handling Customer Feedback: Use feedback for business improvement and innovation.
• Service Recovery Mechanisms: Learn to handle complaints and ensure customer satisfaction.
• CRM Technology: Explore modern tools like dashboards and data analysis techniques.

Why is the CRM Course Important?

The Customer Relationship Management course empowers professionals to enhance customer retention, boost satisfaction, and drive revenue growth. This training prepares you with industry-relevant skills for better relationship management, helping businesses improve communication, customer loyalty, and overall profitability.

Course Outline

Module 1:

• The key role of the Customer Relationship Manager (CRM) in Developing a competitive edge
• Understanding the differences between Business-To-Business (B2B) Customer Relationship Management, and Business-ToConsumer (B2C) Customer Relationship Management
• Identifying barriers to providing exceptional customer service
• Understanding why the happy ‘Internal Customer’ is more motivated to provide exceptional ‘External Customer’ service
• Identifying the ‘Perception Points’ of your organization
• Detailed analysis of your ‘Perception Points’
• Understanding your customers’ changing needs
• The key steps of Customer Service Calculating
• Customer Lifetime Value (CLV)
• Changing Times – the impact of technology on CRM
• Understanding different Customer Feedback Mechanisms
• Creating a CRM dashboard – ‘What Gets Measured Can Be Improved!’

Module 2:

• Dealing with Queries, Questions, and Complaints
• Handling unreasonable requests effectively
• Creating an exceptional service recovery mechanism for
• enhancing customer retention
• Using Customer Feedback to innovate and ‘Stay Ahead of
• the Competition’
• The best practices in CRM – learning from highly relevant
• case studies
• How to create ‘Long-Term Loyal Customers’

Career Benefits of the Customer Relationship Management Course:

• Completing our CRM course opens doors to better career opportunities, as companies seek professionals who can:
• Develop Customer Loyalty Programs: Build long-term customer relationships.
• Improve Service Quality: Implement best practices for customer satisfaction.
• Increase Business Growth: Leverage CRM strategies for revenue generation.
• Master CRM Tools: Gain hands-on experience with modern CRM systems.

Why Learner’s Point?

KHDA-Approved Training Institute: Delivering globally recognised courses in Dubai.
Expert Trainers: Industry-leading professionals guiding your learning journey.
Hands-On Learning: Practical sessions, case studies, and group discussions.
Flexible Learning Modes: Choose from online and classroom sessions.
Proven Success Record: Trusted by thousands of successful learners.

Testimonials

Priyanka Gandhi, Customer Success Manager

"A very valuable customer relationship training course that helped me get my first job here in Dubai. Thanks to Learners Point ;

Adil Ahmed, Customer Care Manager

"I joined Learners Point to attend the Customer Relationship Management course. I am very happy with the services. The course materials provided during the course have helped me a lot in understanding all the concepts. The trainer for the course was very attentive and cooperative. Thanks to the classes, I am confident in whatever I have ;

Take the next step in your career. Enrol in our CRM Course today with Learner’s Point and become a certified expert in Customer Relationship Management. Updated on 17 January, 2025