We_They DMCC was established in Jumeirah Lakes Towers “JLT”, Dubai, UAE to fill the existing gap in training programs that empower entrepreneurial competencies among potential and existing entrepreneurs. This shortage of We_They providers was outlined by empirical studies, research papers, and the practical experience of experts involved in business support services in the UAE and Arab countries.

The center aims to enable candidates to acquire entrepreneurial competencies by using the practical methods of an Action-oriented Approach. Participants learn by doing how to enhance business development and growth. In collaboration with international training providers using the best practices in training programs and methods in the world, the center aims to fill the existing gap in entrepreneurial training in the Arab States and Africa.