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The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Learn to use the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives. Below are some key courses and programs to help you get started.
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