Public Relation

Course details

Public Relation Diploma

Certificate of achievement in Public Relation Level 7. Additional CPD Accredited Certificate with 190 CPD points available with no extra study.

Endorsed Certificate of Achievement. This advanced Public Relation Diploma (Level 7) provides learners with theories, key principles, techniques and tools necessary to become an amazing public relations practitioner and climb the public relations career ladder.

This intensive Public Relation Diploma (Level 7) course covers a wide range of core PublicRelations areas including introduction to Public Relations, concepts of Public Relations, management and organization of Public Relations, Public Relations as planned communication, public relation tools & methods, production of public relations material, corporate Public Relations, media relations, internal communications, issues management and public affairs, crisis management and public relations, ethics and professionalism in public relations and many more.
This Public Relation Diploma (Level 7) course is 100% available online, so learners can actively participate from any preferred location. The Public Relation Diploma (Level 7) course fee covers comprehensive tutorial support, college registration, high quality training, course materials, and other key supporting documents.
This Public Relation Diploma (Level 7) course is exclusively designed for everyone regardless of their busy work schedule. Busy Public Relations working professionals can study this program, while doing their work at the same time.

Public Relation Diploma
This Public Relation Diploma (Level 7) course prepares learners with the fundamental principles that will help them to effectively manage their client's reputations as well as handle any public relation crises that may arise. By participating in this course, learners will develop the skills and confidence required to boost their skills at work, set up as freelancers and find jobs.
 At the successful completion of this intensive Public Relation Diploma (Level 7) course, learners can claim a certificate of achievement endorsed by a regulated awarding body.

Course Benefits
When studying for an advanced Level 7 Public Relations Diploma with Oxford Home Study College, every learner benefits from:
All learning materials and supporting documentation required to complete the course provided as standard - no additional expenses or purchases required.

Complete flexibility with no deadlines or time restrictions to worry about - ideal for those with active lifestyles and busy schedules.
24/7 access to our exclusive online learning platform, allowing you to study from any location and any device with an Internet connection.

The complete commitment of our exclusive tutors and the wider Oxford Home Study College student support team throughout your studies.

Public Relations Course (Learning Objectives)
The primary objective of this outstanding Public Relation Diploma (Level 7) is to provide ambitious candidates with the targeted skills, knowledge and professional insights required to succeed in high-level PR. Whether looking to secure your first professional position in a PR setting or a current member of the workforce in pursuit of promotion, this endorsed course could make all the difference. PR is a dynamic professional field that combines marketing, people management and a variety of interconnected responsibilities.
Over the Public Relation Diploma (Level 7) course of 19 inspiring modules, candidates are walked through the contemporary public relations profession, exploring what it is PR professionals do on a daily basis and why PR has the potential to be so influential.

Course Outline
This intensive yet digestible Level 7 Diploma in Public Relations is delivered across 19 modules - each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Unit 1 - Introduction to Public Relations

• Introduction to Public Relations
• Definitions of Public Relations

Unit 2 - Concepts of Public Relations

• Introduction
• Definitions
• Advertising

Unit 3 - Management and Organisation of Public Relations

• Introduction
• External Environment
• Macro Environment

Unit 4 - Public Relations as Planned Communication

• Planning in Public Relations
• Scope of Public Relations Planning

Unit 5 - Public Relations Tools & Methods

• Publicity Media
• Advertising

Unit 6 - Critical Thinking

• Understanding Critical Thinking
• The Critical Thinking Process

Unit 7 - Creative Thinking and Innovation

• Understanding Creativity and Innovation
• Creativity and Innovation in Business

Unit 8 - Production of Public Relations Material

• Types of Publications and their Purpose
• Advantages of the Printed Media

Unit 9 - Corporate Public Relations

• Corporate Organization
• Corporate Planning

Unit 10 - Media Relations

• Media Classification
• Media Relations

Unit 11 - Using Social Media Effectively

• What is Social Media?
• Developing a Social Media Plan

Unit 12 - Active Listening

• The Basics of Active Listening
• Understanding the Communication Process

Unit 13 - Communication Skills

• Communication Basics
• Listening Skills

Unit 14 - Internal Communications

• Internal Communication
• Definition of Internal Communication

Unit 15 - Conquering Your Fear of Speaking in Public

• Essential Skills for a Communicator
• Developing Communication Skills

Unit 16 - Dealing with Difficult People

• Understanding Conflicts and Its Types
• Different Stages of Conflict

Unit 17 - Issues Management and Public Affairs

• Issue Management: defining the Field
• Defining Issue Management

Unit 18 - Crisis Management and Public Relations

• Where do Crises come From ?
• How to Prepare for a Crisis

Unit 19 - Ethics and Professionalism in Public Relations

• Definitions of Ethics and Morality
• Ethics in Public Relations

Updated on 05 October, 2020