Public Relations Course

Course details

Public Relations Level 1

Certificate of achievement in Public Relations QLS Level 1. Additional CPD Accredited Certificate with 30 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Public Relations Course Certificate of and maintaining exceptional business reputation is one of the strong pillars of any corporate organization. Pursuing a career in Public Relations could be spectacularly lucrative and a highly interesting adventure. This Public Relations Level 1 course covers the techniques and fundamental skills required to become proficient in this industry.
Public Relations Level 1
Course Benefits
Learners will gain multiple benefits by signing up for this Public Relations Level 1 course:
This high quality public relation course is delivered 100% online, and the learner enjoys complete flexibility to study at their preferred time, and location.
Enrolment is open for all learners all through the year- learners can participate in the course regardless of their age, professional experience or academic background.
The learner can take active part in this course regardless of their current busy schedule- they will do this by creating their own study schedule and abiding by it.
In this three units of course, the learner will discover clearly the duties of a public relations manager, and some of the public relations tools they will need to function effectively in this industry.
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Learning Objectives
This foundation-level Public Relations Course introduces the essential fundamentals of PR from a contemporary corporate perspective. With no prior knowledge or experience required, candidates begin to build an understanding of what it is the PR manager does, how their work helps shape public opinion and its resulting effect on the wider organisation. PR is a demanding profession that involves people management, marketing, sales, advertising and effective project management. This course has been designed for those looking to take their first steps towards a fulfilling career in professional PR.
Over the course of three intensive yet accessible units, candidates explore the mechanics of PR as an essential communication tool, along with effective PR planning processes, developing PR strategies in accordance with the company objectives, essential market research skills and an exploration of various key PR tools.
Upon successful completion of this course, candidates benefit from an array of new skills, talents and knowledge including:
How PR contributes to a brand’s wider success and performance
The risks associated with negative PR
How public opinion can be managed and manipulated in many ways
Familiarity with important PR tools
Improved communication and time-management skills
The confidence to pursue a rewarding career in PR
Course Outline
This insightful Public Relations Course is delivered across three units – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.
Unit 1 - PR as Planned Communication
This unit covers the following key topics:
Corporate Organization
Corporate Organisational Structure
Human Resource Development
Corporate Physical and Financial Results
Corporate Planning
Corporate Public Relations
Corporate Media Relations
Building Corporate Reputation
Unit 2 - Public Relations Process
This unit covers the following key topics:
Definitions of Public Relations
Nature and Scope of Public Relations
Elements in Public Relations
Scope of Public Relations Practice
Role of Public Relations
Public Relations – Publics
The Process of Communication
The Public Relations Process
Benefits of Public Relations
Unit 3 - Tools for Public Relations
This unit covers the following key topics:
Publicity Media
Advertising
Plus more Updated on 20 April, 2021