Public Relations - Certificate

Course details

Public Relations Certificate Level 3

Certificate in Public Relations QLS Level 3. Additional CPD Accredited Certificate with 70 CPD points available with no extra study. The course comes with easy to understand e-learning study materials.

Endorsed Certificate of Achievement. This Public Relations Certificate Level 3 course provides the learner with market-leading and innovative principles that will transform their Public Relations career. The good news is that the learner will study at their preferred time without any form of imposed deadline or fixed schedule to Relations refer to innovative, effective, proactive and credible management of public opinion. Public relations can be used to either alter or improve the reputation of an individual, private, corporate or not-for-profit organization.
Public Relations Certificate Level 3
Course Benefits
This Level 3 Public Relations Course has been uniquely designed to help learners:
Understand clearly the core competencies and principles of public relations, and its relevance to individuals, private and corporate organizations.
learn how the influx of new technology is changing the face of public relations,
learn how to plan effective public relation campaigns, manage a public relation crisis and deliver internal public relations strategy, and
Develop the enviable skills required to work effectively within the fast-paced public relations industry.
This study is ideal for those with a great interest in public relations, especially newcomers in the field that wants to learn more about this industry for the purpose of either to boost their career prospects or enhance their curriculum vitae.
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Learning Objectives
This insightful Level 3 Certificate in Public Relations has been designed to lay a rock-solid foundation upon which to build or advance a career in PR. The course focuses on the most important aspects of the PR profession, familiarising candidates with the roles, responsibilities and potential value of capable PR professionals. No prior education or experience is required to get the most out of this course, which gradually introduces the PR profession, it’s role at the heart of the modern organisation and the power the public possesses in determining its future.
Course content is distributed over seven intensive modules, which begin with an introduction to contemporary public relations, the responsibilities of the PR professional and a series of essential PR tools and resources. Key PR tasks and duties are explored, along with the use of PR as a planned communication tool and the production/distribution of essential PR materials. The Level 3 Public Relations Course concludes with an overview of the importance of establishing and maintaining the strongest possible media relations at all times.
Upon successful completion of this Level 3 Public Relations Course, candidates benefit from an array of new skills, talents and knowledge including:
How PR contributes to a brand’s wider success and performance
The risks associated with negative PR
How public opinion can be managed and manipulated in many ways
Familiarity with important PR tools and materials
Use of PR in planned communications
Improved communication and time-management skills
How to build and strengthen media relations
The confidence to pursue a rewarding career in PR
Course Outline
This insightful Public Relations Course is delivered across seven units – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.
Unit 1-Overview to Public Relations
This unit covers the following key topics:
Introduction to Public Relations
Definitions of Public Relations
Nature and Scope of Public Relations
Role of Public Relations
Public Relations – Publics
The Process of Communication
The Public Relations Process
Benefits of Public Relations
What Public Relations People Do?
Plus more
Unit 2-PR Tools and Techniques
This unit covers the following key topics:
Publicity Media
Advertising
Plus more
Unit 3-Key Concepts in Public Relations
This unit covers the following key topics:
Introduction
Definitions
Differences and Similarities in Public Relations, Advertising and Publicity
Advertising
Public Relations
Public Relations Advertising in the Press
Publication
Plus more
Unit 4-Public Relations : As Planned Communication
This unit covers the following key topics:
Planning in Public Relations
Scope of Public Relations Planning
Plus more
Unit 5-Overview of Corporate PR
This unit covers the following key topics:
Corporate Organization
Corporate Organisational Structure.
Human Resource Development
Corporate Planning
Corporate Public Relations
Corporate Media Relations
Building Corporate Reputation
Plus more
Unit 6-Public Relations: Material Production
This unit covers the following key topics:
Types of Publications and their Purpose
Advantages of the Printed Media
Plus more
Unit 7-Importance of Media Relations in PR
This unit covers the following key topics:
Media Classification
Media Relations
A Typical Media Organization Structure
Sound Media Relations
How to Cultivate the Media
Crisis Management
Choice of Media
Plus more Updated on 20 April, 2021