Event Management

Destinations such as Abu Dhabi, Dubai and Qatar have recognised the power of festivals and events in diversifying their economies, increasing brand awareness and positioning their destinations on the world stage. Develop an understanding of the theory and practice of creating and delivering various types of events. - Understand the theory and practice of event planning, promotion and implementation - Determine and examine the importance of effective project aims, objectives and budgeting - Measure the importance of effective safety, security and risk management strategies - Identify marketing, public relations and sponsorship strategies that will help to optimise the event - Develop knowledge and skills in human resources planning and management in event organisation Below are some key courses and programs that will help you get started.