Certified Professional in Tourism & Hospitality Management
السعر: 3,500 درهم
  • الموقع: ديرة - دبي
  • مدة الدورة التدريبية: 30 Hours

    تفاصيل الدورة

    The following topics are covered:

    Module 1:

    • Introduction to International tourism, Travel and Hospitality
    • Discussion of concepts: leisure, recreation, accommodation, transportation, etc. and their inter-relationship.
    • Discussion on type of tourism and travel activities and the concept of supply and demand in industry.
    • Role of intermediaries in tourism, travel and hospitality industry.
    • Role of national/local government and international-administrative and regulatory agencies.

    Module 2:

    • Destination management in travel and tourism
    • Concept of Destination Life cycle/Model
    • Discussion on concepts of Sustainable and stakeholder inclusive tourism.
    • Framework for Developing a Destination Management Strategy
    • Components of a Quality Visitor Experience
    • Tourism destination market positioning and branding strategies
    • Destination Product development and marketing.

    Module 3:

    • Tourism and Hospitality operations
    • Tourism planning
    • Product/Package/Itinerary design-development and costing.
    • Fundamentals of event management
    • International travel-overview.
    Module 4:
    • Customer service for tourism and hospitality professionals.
    • Introduction to customer service
    • Understanding the customer and their needs
    • Customer service delivery and dealing with difficult customers
    • Customer service and role of technology and social media
    • Building lasting customer relationships

    Module 5:

    • Interpersonal and Communication skills for tourism and travel professionals.
    • Fundamentals of interpersonal communication
    • Effective verbal communication- concept of message, pitch, pace clarity, accent etc.
    • Non-verbal communication- Body language-posture, gesture facial expressions etc.
    • Essential soft skills- attitude, confidence, assertiveness, time management,
    • Importance of personal presentation-appearance, dressing, and grooming.
    • Concept of emotional intelligence and application.
    • Need and application of cross cultural sensitivity and intelligence in tourism and hospitality industry
    Who is it for:
    Students and members of public who wish to join tourism and travel industry
    Fresher/Junior/Mid-level working professionals in the industry who want to be formally trained and enhance their knowledge

    Objectives:

    • Understand and learn the general nature of tourism and hospitality industry.
    • Understand and learn the various functional roles in the tourism and hospitality industry
    • Acquire competencies related to the general functions and standard procedures in tourism and hospitality industry.
    • Acquire customer service and interpersonal communication skills with relevance to tourism and hospitality industry
    Training methodology:
    • The Training will be delivered in line with the latest adult learning principles.
    • The training program is highly interactive in nature with training delivered with a combination of lectures, Prezi-presentations, practical examples, activities, , mock sessions, video presentations, discussions, energizers, Q&A and re-cap sessions etc.
    • Trainees will be provided with courseware which includes, study material, handouts, and activity/assignment sheets
    Assessment:
    Ongoing assessment during the training program through submission of coursework and participation in classroom
    Written test at the end of course.
    Coursework (40% weightage Maximum 40 marks)
    Participation in activities (20% weightage maximum 20 marks)
    Final written examination (40% weightage maximum 40 marks)
    Total: 100 marks

    Pass criteria:
    Minimum 40 marks with at least 32 marks from coursework and written examination together and

    • 8 marks from participation in activities.
    • 60 Marks and above- pass in first class
    • 80 Marks and above- pass with distinction.

    تحديث بتاريخ 23 April, 2019
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