Fashion Business

Fashion business courses teach basic business practices in the context of fashion and design. They prepare students to work in a variety of fields in the fashion industry, including marketing, retailing, and merchandising. Study the fundamentals of merchandising: market research, planning and control, product development, promotion, and presentation. Analyse case studies outlining strategies used by manufacturers and retailers. Study the impact of consumer behaviour, its relationship to forecasting, and the importance of global merchandising. Below are some key courses and programs to help you get clear sense of what it takes to be a leading fashion executive.

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