Over the years, the Institute, as part of the Asia Pacific Marketing Federation, has developed a network of strategic affiliations with institutes and marketing organisations, thereby allowing the Institute to keep abreast of the latest developments in the sales and marketing field. The various strategic affiliations have broadened the spectrum of resources and services made available by the Institute. With strong relevance to the needs of today's marketers, these resources and services enable members of the Institute to compete in the marketplace effectively. The Institute has also forged partnerships with foreign universities to award academic certificates. These partnerships have been made possible as a result of the high quality of our proprietary courses – which are recognised by these university partners as feeders into their programmes.