Tourism & Hospitality Management Dubai

Course details

The following topics are covered:
Module 1:

• Introduction to International tourism, Travel and Hospitality
• Discussion of concepts: leisure, recreation, accommodation, transportation, etc. and their inter-relationship.
• Discussion on type of tourism and travel activities and the concept of supply and demand in industry.
• Role of intermediaries in tourism, travel and hospitality industry.
• Role of national/local government and international-administrative and regulatory agencies.

Module 2:

• Destination management in travel and tourism
• Concept of Destination Life cycle/Model
• Discussion on concepts of Sustainable and stakeholder inclusive tourism.
• Framework for Developing a Destination Management Strategy
• Components of a Quality Visitor Experience
• Tourism destination market positioning and branding strategies
• Destination Product development and marketing.

Module 3:

• Tourism and Hospitality operations
• Tourism planning
• Product/Package/Itinerary design-development and costing.
• Fundamentals of event management
• International travel-overview.

Module 4:

• Customer service for tourism and hospitality professionals.
• Introduction to customer service
• Understanding the customer and their needs
• Customer service delivery and dealing with difficult customers
• Customer service and role of technology and social media
• Building lasting customer relationships

Module 5:

• Interpersonal and Communication skills for tourism and travel professionals.
• Fundamentals of interpersonal communication
• Effective verbal communication- concept of message, pitch, pace clarity, accent etc.
• Non-verbal communication- Body language-posture, gesture facial expressions etc.
• Essential soft skills- attitude, confidence, assertiveness, time management,
• Importance of personal presentation-appearance, dressing, and grooming.
• Concept of emotional intelligence and application.
• Need and application of cross cultural sensitivity and intelligence in tourism and hospitality industry

Who is it for:
Students and members of public who wish to join tourism and travel industry
Fresher/Junior/Mid-level working professionals in the industry who want to be formally trained and enhance their knowledgeObjectives:

• Understand and learn the general nature of tourism and hospitality industry.
• Understand and learn the various functional roles in the tourism and hospitality industry
• Acquire competencies related to the general functions and standard procedures in tourism and hospitality industry.
• Acquire customer service and interpersonal communication skills with relevance to tourism and hospitality industry

Training methodology:

• The Training will be delivered in line with the latest adult learning principles.
• The training program is highly interactive in nature with training delivered with a combination of lectures, Prezi-presentations, practical examples, activities, , mock sessions, video presentations, discussions, energizers, Q&A and re-cap sessions etc.
• Trainees will be provided with courseware which includes, study material, handouts, and activity/assignment sheets

Assessment:
Ongoing assessment during the training program through submission of coursework and participation in classroom
Written test at the end of course.
Coursework (40% weightage Maximum 40 marks)
Participation in activities (20% weightage maximum 20 marks)
Final written examination (40% weightage maximum 40 marks)
Total: 100 marksPass criteria:
Minimum 40 marks with at least 32 marks from coursework and written examination together and

• 8 marks from participation in activities.
• 60 Marks and above- pass in first class
• 80 Marks and above- pass with distinction.

Updated on 23 April, 2019