Course details
Digital Marketing Course Content:1. Digital Marketing Overview:
a. Marketing in the digital world
b. Integrated marketing- The Phygital
c. Global trends in Digital Marketing
d. Digital channels- Paid, Owned and Earned
e. Fundamentals on the primary asset- Website
f. Careers in digital marketing
2. Social Media Marketing Course:
(SMM Course)
a. Social Media Overview
b. Power of Social Media
c. Content Marketing
d. Social Media Strategy
e. Facebook/Instagram Advertising
f. LinkedIN & Twitter Advertising
3. Google Adwords Course:
(With Google Certification Training)
a. Google Adwords Fundamentals
b. PPC (Search Engine Marketing)
c. Display Marketing
d. YouTube Marketing
; SEO Course:
a. SEO Overview
b. How Search Engines work
c. Keywords
d. Onpage Optimization
e. Offpage Optimization
f. SEO Tools
5. Google Analytics Course:
(With Google Certification Training)
a. Analytics Introduction
b. KPIs
c. Google Analytics UI Hands On
d. Google Analytics Reports
e. Tracking conversions
f. Tracking Social Media
g. Goals, Funnels & Filters
h. Campaign Tagging with GA
Course Objective:
• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives.
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business Updated on 05 December, 2019
Job roles this course is suitable for:
Digital Marketing Specialist , Digital Marketing Director , Specialist Digital Engagement , Digital LeaderCourse Location
About Quadra Plus Management Training Institute
Quadra Plus was conceptualized to fill the gap between industry’s knowledge & skills expectation and that of the professionals.
Quadra Plus provides a platform to the professionals to gain desired knowledge / expertise / skills.
Most importantly, it’s a platform shared by peers form different domains and the beginners and knowledge seeking professionals.
Your association with Quadra Plus for completing any course will surely add value to your CV and multiply chances of CV getting noticed.
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