Digital Marketing Professional

Course details

Digital Marketing Course Content:

1. Digital Marketing Overview:
   a. Marketing in the digital world
   b. Integrated marketing- The Phygital
   c. Global trends in Digital Marketing
   d. Digital channels- Paid, Owned and Earned
   e. Fundamentals on the primary asset- Website
   f. Careers in digital marketing

2. Social Media Marketing Course:
   (SMM Course)
   a. Social Media Overview
   b. Power of Social Media
   c. Content Marketing
   d. Social Media Strategy
   e. Facebook/Instagram Advertising
   f. LinkedIN & Twitter Advertising

3. Google Adwords Course:
   (With Google Certification Training)
   a. Google Adwords Fundamentals
   b. PPC (Search Engine Marketing)
   c. Display Marketing
   d. YouTube Marketing

; SEO Course:
   a. SEO Overview
   b. How Search Engines work
   c. Keywords
   d. Onpage Optimization
   e. Offpage Optimization
   f. SEO Tools

5. Google Analytics Course:
   (With Google Certification Training)
   a. Analytics Introduction
   b. KPIs
   c. Google Analytics UI Hands On
   d. Google Analytics Reports
   e. Tracking conversions
   f. Tracking Social Media
   g. Goals, Funnels & Filters
   h. Campaign Tagging with GA

Course Objective:
 
• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives.
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business Updated on 05 December, 2019