تفاصيل الدورة
Digital Marketing Course Content:1. Digital Marketing Overview:
a. Marketing in the digital world
b. Integrated marketing- The Phygital
c. Global trends in Digital Marketing
d. Digital channels- Paid, Owned and Earned
e. Fundamentals on the primary asset- Website
f. Careers in digital marketing
2. Social Media Marketing Course:
(SMM Course)
a. Social Media Overview
b. Power of Social Media
c. Content Marketing
d. Social Media Strategy
e. Facebook/Instagram Advertising
f. LinkedIN & Twitter Advertising
3. Google Adwords Course:
(With Google Certification Training)
a. Google Adwords Fundamentals
b. PPC (Search Engine Marketing)
c. Display Marketing
d. YouTube Marketing
; SEO Course:
a. SEO Overview
b. How Search Engines work
c. Keywords
d. Onpage Optimization
e. Offpage Optimization
f. SEO Tools
5. Google Analytics Course:
(With Google Certification Training)
a. Analytics Introduction
b. KPIs
c. Google Analytics UI Hands On
d. Google Analytics Reports
e. Tracking conversions
f. Tracking Social Media
g. Goals, Funnels & Filters
h. Campaign Tagging with GA
Course Objective:
• Increase your website’s visibility through Search Engine Optimization (SEO) techniques
• Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising
• Execute digital display campaigns
• Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
• Use suitable social media channels for different business goals and objectives.
• Measure and optimize your social media campaigns
• Leverage mobile marketing for its micro-targeting advantages
• Analyze and optimize your overall digital marketing activity
• Create a formal digital marketing plan for your business تحديث بتاريخ 05 December, 2019
وظائف مناسبة لهذه الدورة
Digital Marketing Specialist , Digital Marketing Director , Specialist Digital Engagement , Digital LeaderDigital and Social media أسئلة ذات صلة
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