Informa Middle East Certificate In Employee Engagement Informa Middle East

Course details

Employee Engagement is generally seen as a state of being, that brings together concepts of work effort, motivation, organisational commitment and job satisfaction. In simple terms it is about employees 'going the extra mile', and feeling valued with passion for work..

This course will provide knowledge, guidelines, templates and case studies to help you develop an engaged workforce and contribute to improved business performance. 


  • Employee Engagement - Setting The Scene
  • Employee Engagement In The Middle East
  • The Importance Of Culture And Values, And Building An Employer Brand
  • Assessing What Employees' Views Are
  • Building The Business Case For An Engagement Programme
  • Building The Business Case For An Engagement Programme
  • Building An Employee Engagement Strategy
  • The Role Of Executives And Managers In Engagement
  • Engaging Key Stakeholders
  • Implementing An Engagement Programme
  • Recruit For Engagement
  • Reward And Recognition For Engagement
  • Learning And Development, And Engagement

Who should attend?

  • Heads of HR: HR Managers, HR Directors, Vice Presidents
  • CEOs, General Managers, Managing Directors and Executive Directors
  • Compensation and Benefits Managers
  • Learning and Development Managers

Benefits of attending

  • Explore Employee Engagement (EE) and its challenges in the Middle East
  • Understand how EE contributes to financial performance
  • Explain the role of HR, management and supervisors in improving EE
  • Build the business case for EE, and develop and implement an EE strategy
  • Convince key stakeholders and gain their buy-in to ensure successful implementation
  • Show how recruitment, reward, and learning and development can help drive your EE programme

Course Location

About Informa Middle East

Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.
The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe.  Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.  

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