Some firms are evidently more successful than others. The fundamental question of strategy is to know the reason for their success. This program is concerned with competition and the creation of competitive advantage to achieve success (value creation). As the business environment is becoming more and more complex, it is essential for a firm to decide how to position itself relative to its competitors.
This program offers methods and tools used in competitive strategy. You will learn how to identify business situations in which these tools can be applied most effectively.
- Understanding competition dynamics and identifying sources of competitive advantage,
- Conducting an internal analysis of the business unit, its resources and its competencies,
- Facilitating strategic innovation,
- Perceiving and exploiting new opportunities.
About HEC Paris Qatar
Qatar is one of the fastest growing economies in the world, and is thus a very attractive business destination.
The economic growth of Qatar has been mainly based on its petroleum and natural gas industries. HoTheyver, according to the Qatar National Vision, economic policy is focused on developing non-energy sectors. The aim is to transform the current carbon-based economy to an advanced, competitive and knowledge-based economy.See all HEC Paris Qatar courses