Business Unit Strategy هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Some firms are evidently more successful than others. The fundamental question of strategy is to know the reason for their success. This program is concerned with competition and the creation of competitive advantage to achieve success (value creation). As the business environment is becoming more and more complex, it is essential for a firm to decide how to position itself relative to its competitors.

This program offers methods and tools used in competitive strategy. You will learn how to identify business situations in which these tools can be applied most effectively.

Main objectives:

• Understanding competition dynamics and identifying sources of competitive advantage,
• Conducting an internal analysis of the business unit, its resources and its competencies,
• Facilitating strategic innovation,
• Perceiving and exploiting new opportunities.