Tourism and Destination Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Learning Outcomes:

• Understand the basics of tourist destination management 
  
• Understand the difference between micro and macroeconomic effects on destinations 
  
• Develop an awareness of the problems of tourism management 
  
• Identify the main challenges (e.g. sustainability) 
  

Course details:

Managing tourism destinations is an important part of controlling tourism's environmental impacts. The needs, expectations and anticipated benefits of tourism vary greatly from one destination to another and there is no "one size fits all" approach to destination management. This module was developed to give an overview of destination management and how it can be applied. Besides gaining an insight into the positioning and branding of a destination, this module also describes how to develop a destination policy before looking at macro and microeconomic aspects of destination management and their respective influence on a destination.

The module consists of the following topics divided into five parts:

• Positioning and Branding a Destination 
  
• Destination Policy Planning and Development 
  
• Latest Trends in Tourism (e.g. sustainability, etc.) 
  
• Global Forces Shaping World Tourism (Macroeconomics) 
  
• The Destination and the Tourism System (Microeconomics) 
  

People who can attend?

Tourism and Destination Management module is developed to give an overview of destination management and how it can be applied.

All working professionals who aim to build their customer-oriented mindset to further their knowledge and career need to avail this exclusive opportunity now.

Certification:

Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce.

Eligibility:

English proficiency - Contact us to learn more.