Recent developments in the field of marketing include new methods and theories for understanding buyers' perceptions and preferences, allocating marketing resources, econometric analysis  and  models for marketing strategy.

The CSMP course will teach students to generate creative ideas, evaluate and implement ideas, communicate to and train others, and develop sales and marketing strategies.

To be certified as CSMP/CIMM student will need to pass a 4 hour exam of 80 multiple choice questions.

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