The Chartered Institute of Marketing is probably the most famous and widely recognised professional body representing the Marketing profession. They offer a series of certificates and diplomas to meet the needs of marketing professionals at all stages of their career.
Introductory certificate serves the needs of those joining the marketing profession or indeed supportingthe marketing team in their company. It enables them to understand what marketing is and what role it plays. No experience is required.
Professional certificate gives the learner the practical skills and knowledge to devise and execute marketing activities in multiple channels. This is designed for entry level marketeers.
Professional diploma is designed to help individuals to become marketing managers and uses real case studies from real businesses. The learner will apply all their learning to their current or past working environment to help them understand how their learning can be used in the real-world.
Chartered Postgraduate Diploma is the top level qualification available to those wishing to become chartered. This is a highly acclaimed and difficult qualification. The qualification enables the learner to implement a customer orientated appraoch to the whole business.