Course details
This is one of the most popular of the Academy's courses. Since it was introduced in 2004, over 823 retail executives and visual merchandisers from some 200 companies have attended the course.
The course aims to assist retail managers, operations managers, buyers and retail executives to better understand the secrets of how visual merchandising is being used by global players to enhance its brand image, improve merchandising skills and improve sales.
These secrets will be revealed, taught and demonstrated through the use of highly effective training tools and techniques. Participants will better understand how to differentiate themselves from the competition through visual merchandising and increase their market share. They will also learn how to structure and create the visual merchandising function based on the latest models being used by some of the world's most successful retailers.
OBJECTIVES
After completion, participants will better understand:
- Creativity and visual merchandising
- How to set up an in-house visual merchandising unit and structure
- Creating visual consistency in multiple stores/country operations
- Merchandising guidelines and plan-o-grams
- The use of colour in merchandising and visual presentations
- Incorporation of graphics in lifestyle retailing
- Point-of-sale display and signing
COURSE CONTENT
- Understanding and developing your creative self in visual merchandising
- Understanding key visual merchandising structures and staff positions
- Colourisation: Techniques to ensure merchandising, presentations and displays are fashion savvy and attractive
- Brand imaging at point-of-sale: How to build a brand through instore display
- Visual merchandising and store design: The "lifestyle concept" and how it impacts business
- Displays and window presentation: Window displays and editorial displays
- Merchandise presentation: How to correctly merchandise floors and walls using plan-o-grams and corporate guidelines
- Retail graphics: The latest trends and effective uses
- Technology and visual merchandising
WHO SHOULD ATTEND
This course is for department managers, operations managers, buyers, store planners, marketing executives, retail executives, display executives and practitioners of soft lines and hard lines businesses.
Updated on 29 October, 2017Course Location
About The Retail Academy Of Singapore
The science and arts of retailing as a business have advanced over the years. Changing customer preferences, business innovations, globalisation, information technology and now, raising productivity, have pushed the boundaries of retail management. To develop leadership capabilities, retail executives have to learn more and faster than before. A formal grounding in retail management is essential for any retail executive; and, continuous professional development is a must for the contemporary retail manager as well as the business owner. A key focus of the Retail Academy is to develop leaders at middle and senior levels of the retail organisation. In a highly competitive global marketplace, retailers need leaders with higher education, deeper insights of the business and wider accessibility to networks.
See all The Retail Academy Of Singapore courses- Visual Merchandising Diploma New Skills AcademyAED 129
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