Visual Merchandising Kallang, Central

Course details

This is one of the most popular of the Academy's courses. Since it was introduced in 2004, over 823 retail executives and visual merchandisers from some 200 companies have attended the course.

The course aims to assist retail managers, operations managers, buyers and retail executives to better understand the secrets of how visual merchandising is being used by global players to enhance its brand image, improve merchandising skills and improve sales.

These secrets will be revealed, taught and demonstrated through the use of highly effective training tools and techniques. Participants will better understand how to differentiate themselves from the competition through visual merchandising and increase their market share. They will also learn how to structure and create the visual merchandising function based on the latest models being used by some of the world's most successful retailers.

OBJECTIVES

After completion, participants will better understand:

• Creativity and visual merchandising
• How to set up an in-house visual merchandising unit and structure
• Creating visual consistency in multiple stores/country operations
• Merchandising guidelines and plan-o-grams
• The use of colour in merchandising and visual presentations
• Incorporation of graphics in lifestyle retailing
• Point-of-sale display and signing  

COURSE CONTENT

• Understanding and developing your creative self in visual merchandising
• Understanding key visual merchandising structures and staff positions
• Colourisation: Techniques to ensure merchandising, presentations and displays are fashion savvy and attractive
• Brand imaging at point-of-sale: How to build a brand through instore display
• Visual merchandising and store design: The "lifestyle concept" and how it impacts business
• Displays and window presentation: Window displays and editorial displays
• Merchandise presentation: How to correctly merchandise floors and walls using plan-o-grams and corporate guidelines
• Retail graphics: The latest trends and effective uses
• Technology and visual merchandising

WHO SHOULD ATTEND

This course is for department managers, operations managers, buyers, store planners, marketing executives, retail executives, display executives and practitioners of soft lines and hard lines businesses.