Digital Marketing & SEO Al Majaz, Sharjah

Course details

• Find your target audience, easily convince them to become your customer and buy your products.
• Build a effective website for marketing and sale from scratch (no coding!)
• Increase your conversion rate by building advanced landing pages, write powerful copies and sell more
• Earn extremely powerful knowledge of digital marketing strategies to use in any online platform to get results
• Grow your sales by doing successful email marketing, following step by step instructions to get results
• Inject constant traffic into your website & business with SEO, rank in the first page of Google & other search engines
• Become a master of social media marketing, grow your business on Facebook & Instagram and bring traffic to your website
• Get more customers by doing successful advertisement campaigns on different social media platforms
• Bring back the people who already visited your site by advanced retargeting
• Fix your buisiness problems before they even happen using Google analytics, to avoid expensive problems in your business

1. Introduction to Digital Marketing
   1. Introduction
   2. Digital Marketing Fundamentals
   3. Target Audience
   4. Market Research
   5. Introduction To Building Website
   6. Wordpress Documents
2.  Marketing Website for Business
   1. Customise your website
   2. Build Home Page
   3. Create Menu
   4. Master Widgets
   5. Engage Users with New Products
   6. Call to Actions : Increase the conversions
3. Blogs
   1. Introduction to Blogs
   2. Blog Sidebar
   3. 3 Powerful Blog rules
   4. Import Blog Posts on Homes
4. Online store
   1. Introduction to WooCommerce
   2. Create your Products
   3. Build your store
5. Heart of Marketing
   1. Introduction to landing page
   2. Create your landing RAW
   3. 3 Main Element Every Landing Need 
6. Build your Email List
   1. Email Marketing Fundamentals
   2. Create the list as per categories
   3. Secret to create 1000 targeted subscribe 
7. Email Marketing - Mailchimp
   1. Introduction to Mailchimp
   2. Set Mailchimp up on WordPress
   3. Create Mailforms 
8. Business Energy
   1. Introduction to 4 business Energy
   2. The 4 type of business energies
   3. Calculation of the 4 energies
   4. Understanding our lead business energy
   5. Ways to improve our weakest energy
   6. The lead energy of your customer
   7. How to act against each lead energy 
9. Web Persuasion
   1. Apple vs Microsoft
   2. Mcdonalds, Subway & KFC
   3. Turkish airline vs Austrian airline 
10. Copywriting
    1.  What Is Copywriting?
    2. Know Your Customer First
    4. Word Storage 
11. Search Engine Optimization
    1. Intro to SEO
    2. The 3 major SEO steps
    3. Keywords everywhere 
12. SEO Keyword Research
    1. Keywords Conversion & Bounce
    2. The 2 Type of Keywords
    3. Create The List
    4. Competitor Keyword Research
    5. Google Keyword Planner
    6. Google Trend
    7. Can You Rank #1?
    8. Keyword Validation 
13. Build Website in SEO Standard
    1. Intro To Building Web Page
    2. Page Title, URL & Headline
    3. Yoast
    4. Body Rules
    5. BackLinks 
14. Search Engine
    1. Google Search Console
    2. Sitemap
    3. Indexing
    4. Queries
    5. Page Speed
    6. SSL Certificate 
15. Drive Traffic
    1. Intro to Drive Traffic
    2. Social Media & resources
    3. Competitors Traffic Channels 
16. Instagram Marketing 
17. Facebook Marketing 
18. Event Marketing 
19. Google Analytics
    1. Why Google Analytics?
    2. Establish your property
    3. How to install tracking ID 
20. Google Adwords
21. Youtube
22. LinkedIn
23. Twitter