Channel Management TWG
Price: AED 2,500
  • Other Location: Sharjah
  • Duration: 3 Days

    Course details

    Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

    The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

    In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making ;

    Course Content
    - Distribution Channel Planning and Management: Why are They so Important?
    - Distribution Channels and Their Evolving Landscape
    - The Retail Strategy and Marketing Mix
    - Retailing Without Frontiers: New Trends in Retailing


      Updated on 11 July, 2019

    About TWG

    TWG International is a highly reputed and professional organisation operate in the area of Training | Consulting | Services, we provide Quality, Health, Safety, Environment, ISO certifications and Third party inspection services. We have remarkable industry experience in all major sectors across India and MEA, having dedicated experts panel across the industry.

    Since 1997, TWG has become one of the trusted Training | Consulting | Services provider due to its emphasis in providing the highest quality services.

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