Channel Management
السعر: 2,500 درهم
  • الفروع الأُخرى: الشارقة
  • مدة الدورة التدريبية: 3 Days

    تفاصيل الدورة

    Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.

    The IT revolution: considering developments in CRM, supply chain, planning tools, merchandise and reallocation systems, amongst others; and the retail focus: how a clear retail strategy can be a differentiator for companies and a strong weapon of competitiveness.

    In this course you will learn how to stay up-to-date on how companies are adding these aspects to their main strategic guidelines and making them key points in their managerial decision-making ;

    Course Content
    - Distribution Channel Planning and Management: Why are They so Important?
    - Distribution Channels and Their Evolving Landscape
    - The Retail Strategy and Marketing Mix
    - Retailing Without Frontiers: New Trends in Retailing


      تحديث بتاريخ 11 July, 2019
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