- Duration: 5 Weeks
- Timings: Part Time, Weekday evening classes
Course details
Course Outline:This intensive Fashion Marketing course will introduce you to the role of a fashion marketer and PR professional. It will cover all you need to know in terms of marketing, PR strategies and communication, with a focus on luxury. The course will be split into theory and practical ;It is suitable for individuals that want to receive a deeper insight on the elements of marketing, PR, and communications in a fashion corporation, which will enable them to create and manage marketing strategies.
Course Content:
Marketing topics:
• Fundamentals of Marketing
• Consumer Behavior
• Traditional Media Marketing
• Digital Marketing
• Customer Relationship Management
PR topics:
• Fundamentals of PR
• How to Set a PR Strategy
• How to Build a Fashion Calendar/PR Plan
• How to Write a Press Release
• Trend Forecasting
• Dealing with Publishers/Media
• Career Opportunities and Advice Updated on 17 July, 2019
Eligibility / Requirements
No prior experience required to take this course.
Job roles this course is suitable for:
Fashion Marketer , Fashion PR , Marketing Manager , Communication Specialist , PR ExecutiveCourse Location
About Modus Academy
Modus Academy is a Dubai based fashion and lifestyle boutique academy , that believes expertise and knowledge are acquired through hands-on practical learning and not just theory. Modus Academy provides innovative and interactive workshops with the aim of giving students an opportunity to experience and explore their passion. Our coaches, who are distinguished professionals with years of experience in their respective fields, are able to pass on their expertise to prepare students to become industry front-runners, enabling them to pertain their learning in the realities of the marketplace.
Modus Academy offers a wide range of workshops in Dubai, from managing a fashion business to perfecting lifestyle routines. Suitable for students, career shifters, luxury lifestyle enthusiasts, business owners and entrepreneurs.
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