السعر: 8,800 درهم
  • مدة الدورة التدريبية: 5 Weeks
  • مواعيد الدورة: Part Time, Weekday evening classes

    تفاصيل الدورة

    Course Outline:

    This intensive Fashion Marketing course will introduce you to the role of a fashion marketer and PR professional. It will cover all you need to know in terms of marketing, PR strategies and communication, with a focus on luxury. The course will be split into theory and practical ;It is suitable for individuals that want to receive a deeper insight on the elements of marketing, PR, and communications in a fashion corporation, which will enable them to create and manage marketing strategies.

    Course Content:

    Marketing topics:

    • Fundamentals of Marketing
    • Consumer Behavior
    • Traditional Media Marketing
    • Digital Marketing
    • Customer Relationship Management

    PR topics:

    • Fundamentals of PR
    • How to Set a PR Strategy
    • How to Build a Fashion Calendar/PR Plan
    • How to Write a Press Release
    • Trend Forecasting
    • Dealing with Publishers/Media
    • Career Opportunities and Advice تحديث بتاريخ 17 July, 2019

    المتطلبات

    No prior experience required to take this course.

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