- Other Location: Al Zahiyah - Abu Dhabi
- Duration: 20 To 30 Hours
- Timings: Part Time, Flexible
Course details
The course examines digital marketing strategy, implementation and execution considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and ;The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of the marketing strategy for your organization. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing.
Topic Includes
Basics of Digital Marketing
- Introduction
- What is Internet Marketing
- Types of Online Marketing
- Online Marketing Trends
- Traditional vs Digital Marketing
- The Opportunity of Digital Marketing
- Introduction
- On-site & Off-site web analytics
- Methods of Measuring Web Traffic
- Google Analytics
- Introduction
- What is search Engine Marketing
- Pay-Per-click Advertising
- Search Engine Optimization Vs Search Engine Marketing
- Introduction
- What is Social Media Marketing
- Social Media Platform like (Facebook, Twitter, LinkedIn, Instagram etc.)
- Social Media Marketing Strategy
- Benefits of Social Media Marketing
- Introduction
- On page & Off page optimization
- Different Types of SEO
- Tips and tricks for SEO
- Introduction
- What is Email Marketing
- Tips and trick to implement and email marketing strategy
- Email marketing services
- Introduction
- Mobile Marketing Strategies
- Mobile Social Media Marketing
- M-commerce
Job roles this course is suitable for:
Search Engine Optimization / SEO Executive , Digital Marketing Specialist , Social Media ExecutiveCourse Location
About AIMS Training Center
AIMS Training Center is an ACTVET (Abu Dhabi Center for Technical Vocational Education & Training) Certified Training center.
At AIMS we empower students to acquire expertise in the field of
- Engineering & CAD Software’s,
- Architectural Interior Designing
- IT Networking & Server Administration
- Management& Soft Skills.
- Language & Communication
It has trained many individuals on everything from basic standard certifications to highly technical courses.
“Takes your career to the next level”
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