Selling and Sales Management

Course details

Learn about the principles, practices and tools involved in all aspects of the selling process by studying the course Diploma in Sales Management. The course begins by introducing you to the role of sales in everyday life and how selling is vital in all aspects of business. You will learn how Internet-based tools, such as forums, social networks like Facebook, MySpace, and Twitter, along with web sites, live chat and other interactive features allow customers to participate in the modern sales process.

You will learn about customer relationship management tools and how they are used to organise all of a customer's interactions, as well as adaptive selling, which allows you to listen to customers, understand their needs, and adapt your conversation and presentation accordingly. The course then introduces the role of ethics in sales and business. You will learn about the application of ethical behaviour in a business environment and how ethical businesses abide by laws and appropriate regulations. The main factors in relation to customer prospecting are covered in detail. You will learn about the tools used, such as direct marketing and cold calling, as well as the pre-approach, a critical step that helps you earn the customer's trust.