Selling and Sales Management Accountants and Auditors Association
Price: AED 2,900

Course details

Learn about the principles, practices and tools involved in all aspects of the selling process by studying the course Diploma in Sales Management. The course begins by introducing you to the role of sales in everyday life and how selling is vital in all aspects of business. You will learn how Internet-based tools, such as forums, social networks like Facebook, MySpace, and Twitter, along with web sites, live chat and other interactive features allow customers to participate in the modern sales process.


You will learn about customer relationship management tools and how they are used to organise all of a customer's interactions, as well as adaptive selling, which allows you to listen to customers, understand their needs, and adapt your conversation and presentation accordingly. The course then introduces the role of ethics in sales and business. You will learn about the application of ethical behaviour in a business environment and how ethical businesses abide by laws and appropriate regulations. The main factors in relation to customer prospecting are covered in detail. You will learn about the tools used, such as direct marketing and cold calling, as well as the pre-approach, a critical step that helps you earn the customer's trust.

Updated on 25 August, 2019

Eligibility / Requirements

No formal qualifications,
Expereince in sales advantages

About Accountants and Auditors Association

Accountants & Auditors Association (AAA) is the national accountancy body of the United Arab Emirates. 

The Association was established in 1997 through a federal mandate with the key objective of building capacity of the national accountancy and finance profession.

AAA work with authorities and suggests new regulatory standards for the profession. 

AAA's Mission is to serve our members, the Profession and Society.

Strategic Partner 

The UAE Accountants and Auditors Association (AAA) and the Association of Chartered Certitifed Accountants (ACCA), the global body for professional accountants, have signed a strategic partnership agreement to enhance the finance sector in the UAE by offering the UAE Chartered Accountant (UAECA) Qualification.

The new national chartered accountant qualification of UAE is based on the ACCA Qualification. The exciting opportunity allows you to gain an accountancy qualification which is both nationally and internationall recognized, awarded by two prestigious professional accountancy bodies and gain membership of both AAA and ACCA. See all Accountants and Auditors Association courses
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