- Location: Tanglin - Central
- Duration: 4 Days
Course details
This course is designed to provide participants with a comprehensive and integrated approach to tourism management and destination marketing. It will provide participants with a framework for the successful development and management of a tourism destination. Participants will also get an overview of the methods and core marketing concepts to control and manage the tourism industry to ensure long term viability and sustainability. At the end of the course, participants will have a broader perspective on the forces that shape tourism planning and management of the respective place or destination.
Course Synopsis & Methodology
The topics include:
- Essential attributes of tourism, and its growth and evolution
- The Singapore Experience
- Tourism segments and niches
- National Tourism Organisations (NTO)
- Introduction to sustainable tourism and its development
- Tourism product and manpower development
- Practical approaches to tourism management and destination marketing
- Analysis and management of visitor behaviour
Participant Profile
- Mid to senior government officials from ministries of information, culture and tourism or departments of tourism who are decision-makers, responsible for tourism planning, destination marketing and tourism management.
- Should also have at least 3 years of working experience in the tourism sector
Eligibility
Applicants for SCP training programmes should satisfy the following criteria:
- Mid- to senior level officials, unless otherwise stated
- Nominated by their respective Governments or National Focal Points for Technical Assistance
- Suitably qualified to attend the training programme, as assessed by the training agency
- Proficient in English, i.e. have a good command of spoken and written English (Please note that there will be no interpreters on hand during the training)
- In good health and medically fit to complete the course
- Be able to attend the training programme from the start date to the end date
Course Location
About Singapore Cooperation Programme
The Singapore Cooperation Programme (SCP) was established in 1992 to serve as the primary platform through which Singapore offers technical assistance to other countries. Given our limited resources, we share our experience and expertise – in particular, in human resource development and economic development – with other countries in lieu of providing direct financial assistance. To date, the SCP has trained over 80,000 government officials from 170 countries in the Asia Pacific, Africa, Middle East, Eastern Europe, Latin America and the Caribbean. Each year, we conduct some 300 courses and train close to 7,000 government officials.
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