Tourism Management and Destination Marketing

Course details

This course is designed to provide participants with a comprehensive and integrated approach to tourism management and destination marketing.  It will provide participants with a framework for the successful development and management of a tourism destination.  Participants will also get an overview of the methods and core marketing concepts to control and manage the tourism industry to ensure long term viability and sustainability. At the end of the course, participants will have a broader perspective on the forces that shape tourism planning and management of the respective place or destination.

Course Synopsis & Methodology

The topics include:

• Essential attributes of tourism, and its growth and evolution
• The Singapore Experience
• Tourism segments and niches
• National Tourism Organisations (NTO)
• Introduction to sustainable tourism and its development
• Tourism product and manpower development
• Practical approaches to tourism management and destination marketing
• Analysis and management of visitor behaviour

Participant Profile

• Mid to senior government officials from ministries of information, culture and tourism or departments of tourism who are decision-makers, responsible for tourism  planning, destination marketing and tourism management.
• Should also have at least 3 years of working experience in the tourism sector

Eligibility

Applicants for SCP training programmes should satisfy the following criteria: 

• Mid- to senior level officials, unless otherwise stated
• Nominated by their respective Governments or National Focal Points for Technical Assistance
• Suitably qualified to attend the training programme, as assessed by the training agency
• Proficient in English, i.e. have a good command of spoken and written English (Please note that there will be no interpreters on hand during the training)
• In good health and medically fit to complete the course
• Be able to attend the training programme from the start date to the end date