Strategies for Winning and Retaining Customers

Course details

To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.

Target Audience

This course is essential for both supervisory and management staffs in the sales, service or marketing field, who are interested to stay connected and maintain a close relationship with the customers, hence a part of the retention strategy.

Course Content

Customer Acquistion and Retention

• Understanding customer's behaviour and segmentation for effective targeting
• Review and improve on existing marketing platform

Strategies for Building & Maintaing Customer Relationship

• Implement marketing & sales practices to capture customer lifetime value
• Interpersonal and communication skills for interaction with customers

Management Skills for Programmes and Budget

• Understand the return of investment needed to sustain customer acquisition and retention programmes
• Evaluate the effectiveness of the programmes and customer response

Assessment and Certificate

Participants with at least 75% attendance and successfully completed will be awarded with Statement of Attainment (SOA) by WDA.