Course details
To sustain a profitable business does not only include finding new customers, but also by nurturing existing customers. Learn the ropes on how to win and retain customers from our professional trainers. Successful customer retention is about exceeding the customer expectations so that they become loyal advocates for your brand.
Target Audience
This course is essential for both supervisory and management staffs in the sales, service or marketing field, who are interested to stay connected and maintain a close relationship with the customers, hence a part of the retention strategy.
Course Content
Customer Acquistion and Retention
- Understanding customer's behaviour and segmentation for effective targeting
- Review and improve on existing marketing platform
Strategies for Building & Maintaing Customer Relationship
- Implement marketing & sales practices to capture customer lifetime value
- Interpersonal and communication skills for interaction with customers
Management Skills for Programmes and Budget
- Understand the return of investment needed to sustain customer acquisition and retention programmes
- Evaluate the effectiveness of the programmes and customer response
Assessment and Certificate
Participants with at least 75% attendance and successfully completed will be awarded with Statement of Attainment (SOA) by WDA.
Updated on 08 November, 2015Course Location
About Singapore Chinese Chamber Institute Of Business
The Institute caters to the learning and development needs of a wide variety of trainees and students, including industry/company leaders, senior managers and working professionals, both local and international. The programmes offered can be broadly classified under business studies, language & culture studies, skills training and customised programmes. Being a wholly owned subsidiary of SCCCI, most of our programmes are run in Mandarin, to cater to the needs of SMEs and the Chinese business community.
See all Singapore Chinese Chamber Institute Of Business coursesSales, Marketing and PR Related Questions
- Marketing Plan Writing Certification Courses Distance Learning Ltd.AED 184
AED 367Duration: Upto 2 Hours - Customer Care Certification Courses Distance Learning Ltd.AED 184
AED 367Duration: Upto 8 Hours
