Strategic Marketing Planning in Hospitality MODUL University Dubai
Price: AED 4,735
  • Location: JLT - Dubai
  • Duration: 3 Days (24 Hours)
  • Timings: Full Time, 9:00am - 6:00pm

Course details

Learning Outcomes:

  • Appreciate the role of marketing in strategic planning 
  • Identify the strategic planning process 
  • Appreciate STP-marketing and its purpose 
  • Identify the marketing instruments and their application 
  • Identify the components of a strategic marketing plan 

Course details:

Developing a strategic marketing plan, preferably for the participants own organization includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. As such the module includes the task of developing a positioning statement as well as the planning for execution. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, the module explores the instrumental strategies such as product-, price-, place- and promotion policy.

People who can attend? 

All working professionals who aim to build their customer-oriented mindset to further their knowledge and career need to avail this exclusive opportunity now.


Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce.


English proficiency - Contact us to learn more.

Updated on 31 October, 2018

About MODUL University Dubai

MODUL University Dubai is the first global campus of MODUL University Vienna and the first Austrian private university outside of Europe. 
In September 2016, and after a century long legacy in Austrian education, MODUL’s education found a new home-outside- home in Dubai, UAE - with the inauguration of MODUL University Dubai on 10 Oct. 2016 opening its campus as the first and only Austrian university in the Middle East to welcome students from over 60 nationalities.

MODUL University Dubai, a subsidiary of Dubai Investments, has announced that its main branch in Austria - MODUL University Vienna has been recently ranked among the Top 25 Universities in the world for the most number of cited published research, reinforcing the outstanding quality of its research capabilities and expertise.

Students benefit from the university’s unparalleled industry ties which grant them solid access to job placements and internships as well as from the university’s leading faculty who have long-standing academic relationships with top institutions worldwide. Dr. Jörg Finsinger, was selected to be Academic Head of MODUL University Dubai.

We pay special attention to ensure innovative education, profound applied research, rich student experience, international partnerships and internship experience leading towards a successful job placement upon graduation.  Adapted for the Middle Eastern market, all courses bring an international perspective and long-standing Austrian education and applied research expertise from Vienna into regional contexts and requirements.

In 2017, MODUL University Dubai launched the Centre for Sustainability through Research and Education (CSRE), a fully-integrated research centre; with the mission of facilitating sustainable solutions, green education and become a sustainability hub in sustainable tourism, youth empowerment and entrepreneurship.

The Centre for Sustainability through Research and Education (CSRE) has been officially inaugurated during the Dubai Investment Week in Oct. 2017. MODUL University Dubai and CSRE have been selected as the only education and research partners to HH Shaikh Hamdan Centre for Future of Investment (HCFI).

All programmes offered at MODUL University Dubai are duly licensed by the Knowledge & Human Development Authority (KHDA) of the Emirate of Dubai. MODUL University Vienna and Dubai programmes are accredited by the Agency for Quality Assurance and Accreditation Austria (AQ Austria). See all MODUL University Dubai courses
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