Strategic Marketing Planning in Hospitality هذه الدورة تدرس باللغة الإنجليزية

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Learning Outcomes:

• Appreciate the role of marketing in strategic planning 
  
• Identify the strategic planning process 
  
• Appreciate STP-marketing and its purpose 
  
• Identify the marketing instruments and their application 
  
• Identify the components of a strategic marketing plan 
  

Course details:

Developing a strategic marketing plan, preferably for the participants own organization includes a situation analysis, setting of objectives as well as developing strategies to achieve those objectives. As such the module includes the task of developing a positioning statement as well as the planning for execution. In this module, participants will learn about segmenting, targeting and positioning (STP-marketing) a brand or organization. Furthermore, the module explores the instrumental strategies such as product-, price-, place- and promotion policy.

People who can attend? 

All working professionals who aim to build their customer-oriented mindset to further their knowledge and career need to avail this exclusive opportunity now.

Certification:

Certificate of Achievement is issued by MODUL University Dubai and the world's leading MODUL Tourism College of the Vienna Chamber of Commerce.

Eligibility:

English proficiency - Contact us to learn more.