Focuses on development , implementation  , & control of marketing strategies needed to sustain an organization’s competitive advantage, contemporary issues in marketing practice are discussed , measuring the effectiveness of marketing strategies are introduced

Course outlines:

  • Development of the Business Vision & mission
  • Setting objectives
  • Market  situation analysis includes: customer analysis, environmental factors analysis, competitors analysis  – Market analysis , internal resources & financial analysis
  • Crafting a strategy to achieve objectives
  • Creating advantage  , generic strategy options, Value proposition , Value in use , Value innovation
  • External Marketing – ”Making the promises” , Brand strategy
  • Interactive Marketing ” keeping the promise ” , customer experience management
  • Internal marketing , capabilities of a market driven organization
  • KPIs & marketing metrics
  • Strategies for growth , value innovation & framework for future marketing
  • Implementing the strategy
  • Controlling

Learning objectives

  • Develop a sound understanding of business vision & mission
  • Learn how to analyze the market & understanding of the nature of dynamic competitive business environment & the implications for marketing strategy
  • Enable trainees to attain the requisite knowledge to devise & implement effective strategic marketing solutions
  • Be able to identify & use appropriate methods & tools for implementing monitoring & evaluating marketing strategy in the organization
  • Be able to develop , write & present a formal strategic marketing plan including financial implications

Course features

  • Use audiovisual examples, practical exercises
  • Case studies for more demonstration
  • Role plays & teams games
  • Simulation activities to help transfer learned skills & techniques

Who should attend

Managers, marketing supervisors & managers, sales managers

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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