Strategic Marketing

Course details

Focuses on development , implementation  , & control of marketing strategies needed to sustain an organization’s competitive advantage, contemporary issues in marketing practice are discussed , measuring the effectiveness of marketing strategies are introduced

Course outlines:

• Development of the Business Vision & mission
• Setting objectives
• Market  situation analysis includes: customer analysis, environmental factors analysis, competitors analysis  – Market analysis , internal resources & financial analysis
• Crafting a strategy to achieve objectives
• Creating advantage  , generic strategy options, Value proposition , Value in use , Value innovation
• External Marketing – ”Making the promises” , Brand strategy
• Interactive Marketing ” keeping the promise ” , customer experience management
• Internal marketing , capabilities of a market driven organization
• KPIs & marketing metrics
• Strategies for growth , value innovation & framework for future marketing
• Implementing the strategy
• Controlling

Learning objectives

• Develop a sound understanding of business vision & mission
• Learn how to analyze the market & understanding of the nature of dynamic competitive business environment & the implications for marketing strategy
• Enable trainees to attain the requisite knowledge to devise & implement effective strategic marketing solutions
• Be able to identify & use appropriate methods & tools for implementing monitoring & evaluating marketing strategy in the organization
• Be able to develop , write & present a formal strategic marketing plan including financial implications

Course features

• Use audiovisual examples, practical exercises
• Case studies for more demonstration
• Role plays & teams games
• Simulation activities to help transfer learned skills & techniques

Who should attend

Managers, marketing supervisors & managers, sales managers