Price: USD 137
- Duration: 5 Hours
Course details
How does a business win customers, beat its competitors, make a profit and grow? These questions are fundamental to business success. But can you – or your clients – answer them? Strategic Analysis and Competitive Positioning gives you the tools you'll need to build enduring competitive advantage and develop a solid strategic plan. When you've finished working through the course you'll have the basis of your strategic plan.
This course will enable you to:
- Understand external and internal factors when putting together your business strategy
- Determine your competitive position
- Recognise where you’d like to move your business and how to get there
- Assess the impact of your strategy – the time or cost required, the resources available to you and the risks
- Create a strategic action plan for your business and begin to implement it
Learning outcomes
Getting started
- What is the strategic planning process?
- What is the "outside-in" approach?
- What is the quick method?
- What is the business lifecycle?
- What are the benefits of industry consolidation?
Where you are: external
- How attractive is your sector?
- What is the "five forces" model?
- How can you gain a competitive advantage?
- What is customer segmentation?
- What is the importance of scale?
- How can differentiation and cost advantage be used?
Where you are: internal
- What is the value chain?
- Why should you analyse the value chain?
- What is outsourcing?
- How does your cost structure compare with competitors'?
- What is a competitive position?
- How can you integrate your work?
Where you want to be and how to get there
- Where is the source of your ideas?
- How do value disciplines help businesses win?
- How can you shift your competitive position?
- How can you use the impact-effort matrix to prioritise?
- How can you use the risk-return matrix to prioritise?
Turning ideas into action
- How do you pull together your sources?
- How do you scenario plan?
- How do you present a strategy?
- What is SWOT analysis?
- How do you prepare for scrutiny?
- What's the action plan?
- What are the next steps?
Updated on 08 November, 2015
About Institute of Chartered Accountants of Ireland
Chartered Accountants Ireland (The Institute) is a membership body representing 23,000 influential members throughout the globe. their role is to educate, represent and support their members. their members work in senior positions in practice and industry. they are committed to restoring confidence at every level of the economy. they work with governments and businesses to raise awareness of the importance of sound financial advice.
Chartered Accountants Ireland was established as the Institute of Chartered Accountants in Ireland by Royal Charter in 1888. Its activities and those of its members are governed by its Bye-Laws and by Rules relating to professional and ethical conduct. These provisions are contained in the Handbook which is available to all members.
Chartered Accountants Ireland is governed by a Council and it is responsible for determining policy and monitoring its implementation. Council is lead by the Officer Group and supported by the Management Team and staff. A number of committees with voluntary member involvement also play a key role.
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