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How does a business win customers, beat its competitors, make a profit and grow? These questions are fundamental to business success. But can you – or your clients – answer them? Strategic Analysis and Competitive Positioning gives you the tools you'll need to build enduring competitive advantage and develop a solid strategic plan. When you've finished working through the course you'll have the basis of your strategic plan.

This course will enable you to:

نبذة عن معهد Institute of Chartered Accountants of Ireland

Chartered Accountants Ireland (The Institute) is a membership body representing 23,000 influential members throughout the globe. their role is to educate, represent and support their members. their members work in senior positions in practice and industry. they are committed to restoring confidence at every level of the economy. they work with governments and businesses to raise awareness of the importance of sound financial advice.
Chartered Accountants Ireland was established as the Institute of Chartered Accountants in Ireland by Royal Charter in 1888. Its activities and those of its members are governed by its Bye-Laws and by Rules relating to professional and ethical conduct. These provisions are contained in the Handbook which is available to all members.
Chartered Accountants Ireland is governed by a Council and it is responsible for determining policy and monitoring its implementation. Council is lead by the Officer Group and supported by the Management Team and staff. A number of committees with voluntary member involvement also play a key role.
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