Social Networking for Business`

Course details

Social networking is an important element of any business today. Although simple, when used correctly it can become a driving force connecting your business to potential customers through precision advertising and campaign monitoring. This course introduces the learner to social networking platforms available today and how to use them to their potential for day to day business goals.

Programme Aims and Objectives

Once the learner has completed this course they will be able to:

• Integrate social networking as part of a business model
• Design campaigns to encourage customer interaction
• Monitor customer interactions through social media
• Utilise business class tools for social media management

Programme Content

Topics covered by this course include:

• Introduction to social networks
• Social media toolbox
• Main players is social networking e.g. Facebook, Twitter & many more
• Monitoring a campaign
• Paid advertising models and implementations
• Targeting potential customers
• Encouraging interactions
• Content rich landing pages & hooks
• Embedding social networking features into websites
• Developing a client base through social media