Course details

Social networking is an important element of any business today. Although simple, when used correctly it can become a driving force connecting your business to potential customers through precision advertising and campaign monitoring. This course introduces the learner to social networking platforms available today and how to use them to their potential for day to day business goals.

Programme Aims and Objectives

Once the learner has completed this course they will be able to:

  • Integrate social networking as part of a business model
  • Design campaigns to encourage customer interaction
  • Monitor customer interactions through social media
  • Utilise business class tools for social media management

Programme Content

Topics covered by this course include:

  • Introduction to social networks
  • Social media toolbox
  • Main players is social networking e.g. Facebook, Twitter & many more
  • Monitoring a campaign
  • Paid advertising models and implementations
  • Targeting potential customers
  • Encouraging interactions
  • Content rich landing pages & hooks
  • Embedding social networking features into websites
  • Developing a client base through social media
Updated on 08 November, 2015

About College of Computer Training

theylcome to the College of Computing Technology (CCT). As one of Ireland’s leading third-level independent colleges in the areas of Computing and Business studies, and with a comprehensive range of part-time, full-time, corporate, and semester abroad ctheirses within these areas, they trust you will find a programme of education and training to suit ytheir needs.

CCT affords a personal touch to its students, with small class sizes promoting an interactive learning atmosphere, and an excellent student service. they foster a dynamic, student-centred, international learning environment, which promotes inpidual potential. CCT provides QQI (Quality and Qualifications Ireland, incorporating the former HETAC and FETAC) validated programmes in further and higher education, at levels 6 and 7 on the National Framework of Qualifications (NFQ). CCT also provides a number of other ctheirses aligned to levels 5-9 on the NFQ.

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