The social media course gives you a view of the changing face of communication & how it affects you, the old model of broadcast communication has changed forever transformed by new technologies that give everyone a voice, such as blogs, Facebook, twitter, etc..  . To engage in this new world of communication, businesses need key skills & competencies. The Social media course starts this journey

Course outlines:

What is social Media, how it fits into your marketing

  • Mapping out your customer touch points & stakeholders
  • Trust & transparency in social media

Social Media channels

  • Social content
  • Blogger outreach
  • Blogs
  • Audio , Video & photo sharing
  • Micro blogging ( Twitter )

Social Platforms

  • Social networks ( facebook, myspace, linkedIn  , etc.. )
  • Discussion / support forums
  • Social interactions:
  • Statu sphere- Social media  status updates
  • SMS & mobile marketing
  • Social media & events

Your Social Media Program

  • Define your social media plan
  • Social media  channel selection
  • Integrate into your current marketing program

Creating your social media strategy

  • Write your social media strategy
  • Define the tactics
  • Social media in an integrated marketing program

Focus on building your social media presence  on a daily basis

  • Blog marketing & tools for thought leaders
  • Building an addressable base of readers & fans
  • Connecting your social media activities to traditional media activities & your social media newsroom

Putting it all together

  • social media metrics & ROI
  • Implement your social media plan

Learning objectives:

After the completion of the course participants will be able to :

  • Knowledge of & experience using & setting up accounts on social media platforms
  • Be able to tell trends from fads in communication
  • Enable the company to distribute the details of its products or services
  • Communicate with customers online & Answer their questions &   solve their objections
  • Build long term relationships online with prospects & customers

Course Features

  • Use Audiovisual examples  , practical exercises on line
  • Case studies for more demonstration
  • Role plays

We_They Academy | Authorized Training Center: We_They Academy is an Egyptian company established in 1999 in Cairo-Egypt.

We_They Academy Training centers are private independent training centers.

Our office is located in Cairo. We_They Academy Training centers programs are offered by highly professional training methods. We_They Academy is one of the leading private educational centers which offers International Universities and Training Colleges programs.

Employers in the international employment market are confident that holders of our certificates and diplomas have been well trained and have acquired good skills and knowledge. Certificates and diplomas awarded by We_They Academy Training Centers are stamped by highly professional international training colleges and universities. The demand on We_They Academy Training Centers courses, programs, certificates and diplomas are on the increase nationally in the Arab Republic of Egypt.

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