Social Media Marketing هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The social media course gives you a view of the changing face of communication & how it affects you, the old model of broadcast communication has changed forever transformed by new technologies that give everyone a voice, such as blogs, Facebook, twitter, etc..  . To engage in this new world of communication, businesses need key skills & competencies. The Social media course starts this journey

Course outlines:

What is social Media, how it fits into your marketing

• Mapping out your customer touch points & stakeholders
• Trust & transparency in social media

Social Media channels

• Social content
• Blogger outreach
• Blogs
• Audio , Video & photo sharing
• Micro blogging ( Twitter )

Social Platforms

• Social networks ( facebook, myspace, linkedIn  , etc.. )
• Discussion / support forums
• Social interactions:
• Statu sphere- Social media  status updates
• SMS & mobile marketing
• Social media & events

Your Social Media Program

• Define your social media plan
• Social media  channel selection
• Integrate into your current marketing program

Creating your social media strategy

• Write your social media strategy
• Define the tactics
• Social media in an integrated marketing program

Focus on building your social media presence  on a daily basis

• Blog marketing & tools for thought leaders
• Building an addressable base of readers & fans
• Connecting your social media activities to traditional media activities & your social media newsroom

Putting it all together

• social media metrics & ROI
• Implement your social media plan

Learning objectives:

After the completion of the course participants will be able to :

• Knowledge of & experience using & setting up accounts on social media platforms
• Be able to tell trends from fads in communication
• Enable the company to distribute the details of its products or services
• Communicate with customers online & Answer their questions &   solve their objections
• Build long term relationships online with prospects & customers

Course Features

• Use Audiovisual examples  , practical exercises on line
• Case studies for more demonstration
• Role plays