Course details
The same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviours. Social marketing seeks to influence social behaviours not to benefit the marketer, but to benefit the target audience and the general society.
Targeting Audience
Anyone who is interested in recognizing the importance of social marketing and personal brand building for self and/or career development.
Learning Objectives
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties.
Updated on 02 January, 2019
Job roles this course is suitable for:
Upon completion of this course the students will be able to persue a diversity of careers in the job market.Course Location
About MECAT Education Training and Consulting
MECAT is a pioneering and innovative training academy that is unmatched in its forward-looking and scientific approach to training. We strive to build a creative, successful, well-rounded professional. Active learning constitutes our modus operandi and our methods utilize the latest in the world of educational neuroscience and technology.
Our courses cover different areas including Business, Education, Social and Soft Skills Programs.
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