Social Marketing Knowledge Village, Dubai

Course details

The same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviours. Social marketing seeks to influence social behaviours not to benefit the marketer, but to benefit the target audience and the general society.

Targeting Audience

Anyone who is interested in recognizing the importance of social marketing and personal brand building for self and/or career development.

Learning Objectives 

In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as "your own Chief Executive Officer" (P. Drucker), you will learn how to use relationship and network marketing and impression management to showcase your skills to prospective employers, colleagues, supervisors, and other interested parties.