Course details

This course enables students to obtain a good knowledge of Marketing, Advertising, Public Relations, Selling & Sales Management and Customer Service Skills. It is most suitable for either those who wish to pursue a career in Marketing, Advertising or Public Relations, or those currently working in this field and wish to obtain a recognised formal qualification.

Course Outline

Compulsory Subject:

Marketing Level 3:

  • Nature and Role of Marketing
  • Marketing Research, Analysis and Decision
  • Marketing Implementation, Strategies Tactics
  • Services and Relationship Marketing
  • International and Global Marketing
  • Marketing, IT and Internet

And Any TWO Or THREE Of The Following Subjects:

Public Relations Level 3

  • The Nature of Public Relations
  • The Publics of Public Relations
  • Law and Voluntary Codes
  • International Public Relations
  • Community Relations
  • A Public Relations Campaign
  • Working with Media
  • Exhibitions
  • Sponsorship
  • Research
  • Technology and the internet
  • Public Relations miscellaneous
  • Professional Development

Advertising Level 3

  • Working in Marketing Communications
  • Role of Advertising Related to Marketing
  • The Advertiser
  • Advertising Agencies
  • Creating Press Advertisements and Television Commercials
  • Producing Advertisements
  • Production of Commercials
  • Media Selection
  • Advertising Controls
  • Evaluating and Testing

Selling & Sales Maenagement

  • Establish a Sales Plan
  • The Selling Function
  • Distribution Channels
  • Recruitment and Training
  • Sales Management
  • Sales Forecasting, Budgeting and Evaluation
  • Sales Records
  • Legal and Ethical Issues in Selling
  • Sales Organisation and Control

Customer Service Level 3

  • The Developing Role of Customer Service
  • Delivering Reliable Service
  • Communicating with Internal & External Customers
  • Handling & Solving Customer problems & complaints
  • Influencing, Improvement & Effective change

Entry Requirements

Minimum Age

16 yeres old

Academic Qualification

Secondary Education

Proficiency Level

English at Secondary Level

Course Outcomes

Diploma

Awarding Body

LCCI International Qualifications

Updated on 08 November, 2015

About JE Educational College

JE Educational College, established in the year 1986, is a private educational institution based in Singapore. It is registered with the Singapore Ministry Of Education and is an approved overseas training center for the AAT and IAM of the UK. It has attained gold medals internationally in business statistics and national gold medals in business administration through the London Chamber of Commerce and Industry (LCCI) Examinations Board. It offers a range of programs from preparatory courses through to diplomas in information technology. See all JE Educational College courses
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