Level 3 Diploma in Marketing Jurong East, West

Course details

This course enables students to obtain a good knowledge of Marketing, Advertising, Public Relations, Selling & Sales Management and Customer Service Skills. It is most suitable for either those who wish to pursue a career in Marketing, Advertising or Public Relations, or those currently working in this field and wish to obtain a recognised formal qualification.

Course Outline

Compulsory Subject:

Marketing Level 3:

• Nature and Role of Marketing
• Marketing Research, Analysis and Decision
• Marketing Implementation, Strategies Tactics
• Services and Relationship Marketing
• International and Global Marketing
• Marketing, IT and Internet

And Any TWO Or THREE Of The Following Subjects:

Public Relations Level 3

• The Nature of Public Relations
• The Publics of Public Relations
• Law and Voluntary Codes
• International Public Relations
• Community Relations
• A Public Relations Campaign
• Working with Media
• Exhibitions
• Sponsorship
• Research
• Technology and the internet
• Public Relations miscellaneous
• Professional Development

Advertising Level 3

• Working in Marketing Communications
• Role of Advertising Related to Marketing
• The Advertiser
• Advertising Agencies
• Creating Press Advertisements and Television Commercials
• Producing Advertisements
• Production of Commercials
• Media Selection
• Advertising Controls
• Evaluating and Testing

Selling & Sales Maenagement

• Establish a Sales Plan
• The Selling Function
• Distribution Channels
• Recruitment and Training
• Sales Management
• Sales Forecasting, Budgeting and Evaluation
• Sales Records
• Legal and Ethical Issues in Selling
• Sales Organisation and Control

Customer Service Level 3

• The Developing Role of Customer Service
• Delivering Reliable Service
• Communicating with Internal & External Customers
• Handling & Solving Customer problems & complaints
• Influencing, Improvement & Effective change

Entry Requirements

Minimum Age

16 yeres old

Academic Qualification

Secondary Education

Proficiency Level

English at Secondary Level

Course Outcomes

Diploma

Awarding Body

LCCI International Qualifications