- Duration: 1 Day
Course details
This targets personnel that need to understand the fundamental shift in how people find your organization and more importantly in how your potential members of the public communicate on the Internet. Participants of this course will learn the impact of social media culture and social networking platforms on community engagement communication, practices and processes. Participants will also learn how to utilize social tools and employ strategies to increase organization’s visibility, sustaining reputation and empower members and volunteers to be your virtual delegates on the internet.
In summary, training, participants will learn:
- What is Social Media and their trends
- How you can use Social Media to your Organization’s Advantage
- How to use Social Media collaboratively
- Using Analytics to measure you Social Media Immersion success
This course will be conducted using various instructional method mainly: Instructor led (40%), Hands-On Online Simulations (10%), Case Studies (25%), Group Discussions (15%)
COURSE OUTLINE
Social Media, Web 2.0 to Web 3.0 and Future Trends
- Social Media and Current Social Networking Trends (Web 2.0' Web 3.0?)
- Social Media Potential to Improve community engagement, communication, practices and processes
- Group discussion: Present and Future of Social Networking Potential for Organizations
Collaborating Social Media Tools – Working as ONE
- Popular Social Media Tools and How They are Linked Together
- Using Twitter for updates
- Using Facebook, LinkedIn to manage members
- Using Blogger, Tumblr and YouTube to create content
- Using Forums for discussion
- Advantage and disadvantage of each tool
- Hands-On Online Simulator: Combining various social media tools to work together
Best Practices and Approach to Social Media
- Planning Process
- Defining Goals and Target Audience
- Analyzing Stakeholders and Responses
- Personal Project: Social Media Integration Plan for My Organization
Analytics for Social Media Success
- Measuring Success and Return on Investment
- Group discussion: Performance Review of Social Media Implementation
Course Location
About COMAT Training Services Pte Ltd
To be or not to be; this is the question which resides in us. All man of clay, our innate differences are subtle and few. The void spanning greatness hinges on existence of mean and will. COMAT holds an intrinsic belief that every inpidual has a potential to be realised. Betterment of society through advancement of its basic unit, empowerment through continuous learning – Upon these axioms were we founded, and today proudly uphold.
Love for the people around us, a desire for a better world, our passion is our profession. COMAT believes learning is a lifelong process and key to a meaningful existence. Spearheaded by a renowned team of highly experienced and motivated trainers, COMAT offers an extensive array of IT, safety and leadership & professional development courses, providing inpiduals with the means to excel.
While adhering to globally accepted quality standards, our intention goes beyond training and certification - COMAT provides a holistic experience, focusing on generation of inductive environments for stimulating philosophical thoughts. True learning lies in instillation of a sense of self-realisation, a will to become who they can be.
We pride ourselves on our innovations, our desire for continuous improvement, and the ability to perceive the needs and wants of each inpidual. Customized approaches for varying needs, we conjure solutions tailored to fit.
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