- Duration: 1 Day
Course details
This training targets participants that needs to understand the fundamental shift in how your organization is perceived, where it is positioned and more importantly in how your potential members of the public communicate on the Internet. Participants of this course will learn the impact of Social Media culture and social networking platforms on community engagement communication, practices and processes. Participants will also learn how to utilize social tools and employ strategies to increase organization’s visibility, sustaining reputation and empower members and volunteers to be your virtual delegates on the internet.
In summary, this training, participants will learn:
- Use of Social Media in Corporate and Public Sector Agencies
- Social Media Success Stories in Singapore
- Measuring Effectiveness of Social Media Tools And Platforms
- Leverage and Management of Digital Communication Social Media to Engage Essential Communication Issues
- Essential Communication Issues
This course will be conducted using various instructional method mainly:
- Instructor led ,
- Group Discussions
- Hands-On Interactive with PC ,
- Case Studies ,
COURSE OUTLINE
Use of Social Media in Corporate and Public Sector Agencies
- Corporate vsGovernment's Perception of Social Media
- Regulation Related to Social Media
- Social Media Initiatives by the Government and Public Sector
Social Media Success Stories in Singapore
- Singapore Government Agencies Case Study : MOH
- Singapore Youth Case Study: Stomp
- Singapore Social Case Study: Cook and Share A Pot of Curry!
- Singapore Political Case Study: Presidential Election 2011
Measuring Effectiveness of Social Media Tools And Platforms
- Measuring Success and Return on Investment
- Direct ROI
- Correlated ROI
- Relative ROI
- Proxy ROI
- Social Media Web Analytic Tools
- Facebook Insight
- Google Analytics
- Twitter Web Analytics
- Twitter Counter
- Send Social Media
- YouTube Analytics
- TwentyFeet
- StepRep
Leverage and Management of Digital Communication Social Media to Engage Stakeholders
- Planning Process
- Defining Goals and Target Audience
- Analyzing Stakeholders and Responses
- Four Key Points in Changing Stakeholders Expectations
Essential Communication Issues
- Social Media Crisis Communication
- Leadership in Crisis Communication
- Tactical Elements of Crisis Communication
- Social Media Etiquette
Course Location
About COMAT Training Services Pte Ltd
To be or not to be; this is the question which resides in us. All man of clay, our innate differences are subtle and few. The void spanning greatness hinges on existence of mean and will. COMAT holds an intrinsic belief that every inpidual has a potential to be realised. Betterment of society through advancement of its basic unit, empowerment through continuous learning – Upon these axioms were we founded, and today proudly uphold.
Love for the people around us, a desire for a better world, our passion is our profession. COMAT believes learning is a lifelong process and key to a meaningful existence. Spearheaded by a renowned team of highly experienced and motivated trainers, COMAT offers an extensive array of IT, safety and leadership & professional development courses, providing inpiduals with the means to excel.
While adhering to globally accepted quality standards, our intention goes beyond training and certification - COMAT provides a holistic experience, focusing on generation of inductive environments for stimulating philosophical thoughts. True learning lies in instillation of a sense of self-realisation, a will to become who they can be.
We pride ourselves on our innovations, our desire for continuous improvement, and the ability to perceive the needs and wants of each inpidual. Customized approaches for varying needs, we conjure solutions tailored to fit.
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